<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com) on Thu, 23 May 2013 20:36:01 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>blog</title><subtitle>blog</subtitle><id>http://www.quercusfinancial.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.quercusfinancial.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.quercusfinancial.com/blog/atom.xml"/><updated>2013-01-18T10:28:55Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com)">Squarespace</generator><entry><title>15 Ways a Good Loyalty Strategy Creates Business Growth</title><id>http://www.quercusfinancial.com/blog/15-ways-a-good-loyalty-strategy-creates-business-growth.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/15-ways-a-good-loyalty-strategy-creates-business-growth.html"/><author><name>Liz Smith</name></author><published>2013-01-18T10:06:00Z</published><updated>2013-01-18T10:06:00Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[What are the real business benefits of setting up and running a customer loyalty programme? The Wise Marketer's global loyalty marketing guide outlines 15 key points.]]></summary></entry><entry><title>E-retail's future hangs on better insights</title><category term="e-retail"/><category term="insight"/><category term="relevance"/><id>http://www.quercusfinancial.com/blog/e-retails-future-hangs-on-better-insights.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/e-retails-future-hangs-on-better-insights.html"/><author><name>Liz Smith</name></author><published>2012-12-14T10:58:39Z</published><updated>2012-12-14T10:58:39Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In the face of growing multi-channel competition, the future prosperity of e-retailers depends on customer relevance and not necessarily pricing, according to a survey of 14,000 members of the UK's Consumers' Association.]]></summary></entry><entry><title>The Future is Human</title><id>http://www.quercusfinancial.com/blog/the-future-is-human.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/the-future-is-human.html"/><author><name>Liz Smith</name></author><published>2012-11-09T10:43:18Z</published><updated>2012-11-09T10:43:18Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[“If 2011 was about upheaval and uncertainty, 2012 has been about transition … Like it or not, we are entering a new world.  Connected, networked, hyper-aware, and fraught with contradictions, this new world is complex and confusing, but rich, intimate, and alive.  It is, for brands, full of promise and boundless possibility – if organizations can learn how to tap into this vast intelligence.]]></summary></entry><entry><title>Study Identifies Link Between Big Data, Financial Profit</title><category term="Data"/><category term="profit"/><id>http://www.quercusfinancial.com/blog/study-identifies-link-between-big-data-financial-profit.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/study-identifies-link-between-big-data-financial-profit.html"/><author><name>Liz Smith</name></author><published>2012-09-13T08:47:33Z</published><updated>2012-09-13T08:47:33Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[Study Identifies Link Between Big Data, Financial Profit

When used effectively, customer data can lead to dramatic improvements in loyalty, as well as more effective methods for enticing customers from rivals.]]></summary></entry><entry><title>Do What Is Best For Customers Then Revenue And Profits Will Follow</title><id>http://www.quercusfinancial.com/blog/do-what-is-best-for-customers-then-revenue-and-profits-will.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/do-what-is-best-for-customers-then-revenue-and-profits-will.html"/><author><name>Liz Smith</name></author><published>2012-06-20T20:29:12Z</published><updated>2012-06-20T20:29:12Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[If all marketing decisions are made on the basis of whatever is best for the customer then revenue and profits will follow.]]></summary></entry><entry><title>Loyalty Marketing Needs To Grow Up</title><id>http://www.quercusfinancial.com/blog/loyalty-marketing-needs-to-grow-up.html</id><link rel="alternate" type="text/html" href="http://www.quercusfinancial.com/blog/loyalty-marketing-needs-to-grow-up.html"/><author><name>Liz Smith</name></author><published>2012-06-20T20:29:12Z</published><updated>2012-06-20T20:29:12Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[The core raison d’être for loyalty marketing – identifying customers (via opt-in), understanding their current and potential value and then treating them differently - still seems to be missing from most companies’ loyalty and relationship marketing practices]]></summary></entry></feed>