What are the real business benefits of setting up and running a customer loyalty programme? The Wise Marketer's global loyalty marketing guide outlines 15 key points.
In the face of growing multi-channel competition, the future prosperity of e-retailers depends on customer relevance and not necessarily pricing, according to a survey of 14,000 members of the UK's Consumers' Association.
“If 2011 was about upheaval and uncertainty, 2012 has been about transition … Like it or not, we are entering a new world. Connected, networked, hyper-aware, and fraught with contradictions, this new world is complex and confusing, but rich, intimate, and alive. It is, for brands, full of promise and boundless possibility – if organizations can learn how to tap into this vast intelligence.
Study Identifies Link Between Big Data, Financial Profit When used effectively, customer data can lead to dramatic improvements in loyalty, as well as more effective methods for enticing customers from rivals.
If all marketing decisions are made on the basis of whatever is best for the customer then revenue and profits will follow.