The Shopper Revolution Is Here
According to Jez Frampton, Global CEO of Interbrand, "brand owners must become more sensitive to the needs and desires of the informed and discerning customers who demand high degrees of engagement - and consistency".
Most owners recognise that the future of customer engagement is all about personalisation and being able to communicate effectively with today's savvy, demanding, mobile, connected consumer. However, to date realising that goal has presented significant business challenges.
Quercus has developed a platform that can facilitate this for brands and at the same time deliver real value for consumers. It allows brands to very quickly turn granular data into insight to facilitate highly personalised communications.
Quercus is designed with the new digitally connected mobile consumer in mind and has been validated by Deloitte. They concluded that Quercus would deliver a strong return on investment from as early as the first year, and that compared to traditional alternatives, it costs much less to set up, is cheaper to run and accumulates insight faster.
Please contact the team to find out how we can assist you to harness the power of big data to deliver one-to-one interactions that drive deeper engagement and increased sales.